Super Boxing League (SBL) launched in Jeddah, The Kingdom of Saudi Arabia (KSA) in fight night format in collaboration with Jeddah Season.
The fight night was televised on Fox Sports, ESPN, KSA Sports, QQ – Qie TV – Tencent, PTV Sports, Channel 5, Super Sport, MBC Action and Sky Sports and attained promising KPIs with TV outreach of 18.2 million viewers, Cumulative promotional reach of 108.2 million and Net Sponsorship Value (NSV) of USD 23.4 million.
The SBL Jeddah Season invited participation of large corporations and high-level government entities such as; Jeddah Season, Saudi Airlines, STC, Fitness Time, Voltarol, Everlast, Saudi German Hospitals, Berkeley Assets, Hilton Group of Hotels and more.
It further included active participation by leading Saudi celebrities such as; Badr Zaidan, Qusai Khedar, local influencers such as; Alaa Almansary, Mohamad Moosa and Naser Al Odah and performances by leading American rappers Tyga and Rick Ross.
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